HomeWork
Design Process
The design process for this project was iterative and user-centered. I started by conducting research on the target audience and their pain points. I then created wireframes to sketch out the layout of the posters and landing page. I then created prototypes and tested them with users to get feedback. I iterated on the design based on feedback until I was happy with the results.
Timeline
Conduct research on the target audience and their pain points and create wireframes for the posters and landing page
Create prototypes of the posters and landing page and Test prototypes with users.
The Problem
The problem I was trying to solve was to create a branding and marketing campaign that would encourage people to sign up for a work-from-home program. I wanted to create materials that were visually appealing and informative, and that would effectively communicate the benefits of the program.
style guide
Font:
Varela Round
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The Solution
The solution I found was to use a bold and colorful design that was consistent with the branding of the work-from-home program. I also used strong imagery and clear messaging to highlight the benefits of the program, such as reduced commuting time, increased productivity, and improved work-life balance.
Insights
I learned a lot about the target audience for the work-from-home program while working on this project. I learned that they are busy professionals who are looking for ways to improve their quality of life. They are also concerned about the environment and social responsibility.
Design tools
Mockups
Watch prototyping
